Slide Sharetini: Home
Co-ownership App
Project role:
Product management, experience strategy, user research, information architecture, interaction design, brand and UI design.

Project Overview

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Sharetini, is the free home co-ownership platform that is committed to making homeownership in North America more affordable by sharing the cost of purchasing a home or investment with others. Sharetini will help you connect with others looking to co-own property, as well as in-depth resources and expert partners that specialize in home co-ownership.

August 2019 marked the launch of the iOS and Android mobile app, in the major urban centres across North America: Los Angeles, New York City, San Francisco, Seattle, Toronto and Vancouver.

As the founder, my role was both strategic and tactical for the life cycle of Sharetini. The role included product management and product design from concept to product roll out.

Project role: Product management, experience strategy, user research, information architecture, interaction design, brand and UI design.







 
 

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Explore

Experience Strategy: business and customer research and strategy to determine first time home buyers perceptions, behaviors and pain points in order to offer these consumers a new, valuable, relevant and cohesive first time home buying experience.

Imagine

Design Thinking: drawing on business, and customer research insights to ideate on and formulate concepts and experience frameworks for a new home buying  product and services geared specifically for the first time home buyer.


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Create

User Flow and Wireframes: the final concept emerged as real estate dating to 
co-own a home: Think eHarmony meets Linkedin, or Facebook for real estate. Built upon pillars of learn, connect and partner.

Launch

Post launch: Sharetini has evolved into a platform that includes an IOS and Android mobile app, financial education site, news letter, Youtube, medium, meetups and social media channels.